Here at Scruples we are excited to let you know about our 

Brand New Launch!

INTRODUCING...

Here at Scruples we are excited to let you know about our 

Brand New Launch!

INTRODUCING...

Are you ready to shine with a new color line? Scruples Color Art Fresh is an all-in-one, multi-use liquid color system that combines the best in glossing, toning, and gray coverage to instantly enhance one’s natural radiance with gorgeous, glowing color and a fresh, flawless finish.

Our PPD and ammonia-free formula is infused with a light-reflecting and hydrating blend of lavender extract, lotus flower root, mango butter and Scruples own Protective Barrier Complex (PBX). This long-lasting liquid color is highly hydrating and perfectly pigmented, instantly making even the dullest hair look healthy and illuminated. 

Gloss it up, tone it out, cover it all and outshine the rest!

Are you ready to shine with a new color line? Scruples Color Art Fresh is an all-in-one, multi-use liquid color system that combines the best in glossing, toning, and gray coverage to instantly enhance one’s natural radiance with gorgeous, glowing color and a fresh, flawless finish.

Our PPD and ammonia-free formula is infused with a light-reflecting and hydrating blend of lavender extract, lotus flower root, mango butter and Scruples own Protective Barrier Complex (PBX). This long-lasting liquid color is highly hydrating and perfectly pigmented, instantly making even the dullest hair look healthy and illuminated. 

Gloss it up, tone it out, cover it all and outshine the rest!

FRESH

FRESH

C O V ER  +  G L O S S  +  T O N E

C O V ER  +  G L O S S  +  T O N E

INFUSED WITH THE BEST IN ESSENTIAL, GOOD-FOR-YOU INGREDIENTS:

INFUSED WITH THE BEST IN ESSENTIAL, GOOD-FOR-YOU INGREDIENTS:

Lotus Flower Root

Native to regions of Asia and Australia, the lotus flower (also known as the sacred lotus) is harvested for many health purposes worldwide. Because of its unique makeup of vitamins, minerals and protein, the lotus flower root has countless beauty benefits. When used in haircolor, it enhances natural shine, conditions and infuses strength and elasticity into each strand.

Lotus Flower Root

Native to regions of Asia and Australia, the lotus flower (also known as the sacred lotus) is harvested for many health purposes worldwide. Because of its unique makeup of vitamins, minerals and protein, the lotus flower root has countless beauty benefits. When used in haircolor, it enhances natural shine, conditions and infuses strength and elasticity into each strand.

Mango Butter 

Though widely recognized as a tropical fragrance, mangos are also used for their nourishing and moisturizing properties. Mango butter helps protect hair from harmful environmental factors, provides intense hydration and leaves hair looking naturally radiant.

Mango Butter 

Though widely recognized as a tropical fragrance, mangos are also used for their nourishing and moisturizing properties. Mango butter helps protect hair from harmful environmental factors, provides intense hydration and leaves hair looking naturally radiant.

Lavender 

Growing on nearly every continent, lavender is known throughout many cultures for its distinct color, fragrance and benefits. Lavender aids in soothing the scalp and helps to remove product build-up. These clarifying properties help leave hair weightless while restoring movement, body and bounce.

Lavender 

Growing on nearly every continent, lavender is known throughout many cultures for its distinct color, fragrance and benefits. Lavender aids in soothing the scalp and helps to remove product build-up. These clarifying properties help leave hair weightless while restoring movement, body and bounce.

PBX 

Protective Barrier Complex (PBX) surrounds and shields the dye molecule during application for seamless color saturation. PBX is comprised of four essential ingredients: hydrolyzed protein, silicone conditioner, mucopolysaccharides and a UV absorber. These ingredients work together to replenish moisture and add protein that helps maintain hair’s elasticity, integrity and inner strength.

PBX 

Protective Barrier Complex (PBX) surrounds and shields the dye molecule during application for seamless color saturation. PBX is comprised of four essential ingredients: hydrolyzed protein, silicone conditioner, mucopolysaccharides and a UV absorber. These ingredients work together to replenish moisture and add protein that helps maintain hair’s elasticity, integrity and inner strength.

COLOR THEORY

COLOR THEORY

Basic color theory 

Natural hair color contains a balance of all three primary colors; haircolor must have this balance to achieve natural looking results. 

  • Darker colors contain more blue
  • Mid–range colors contain more red
  • Lighter colors contain more yellow 

Neutralize underlying tone 

Select the haircolor base directly across the color wheel from the underlying tone at the desired level to create a neutral balance. 

Compliment underlying tone 

Work around the color wheel instead of across. For example a level 7 Golden Red shade has orange underlying tones; colors on either side of orange will increase the intensity of the haircolor.

Basic color theory 

Natural hair color contains a balance of all three primary colors; haircolor must have this balance to achieve natural looking results. 

  • Darker colors contain more blue
  • Mid–range colors contain more red
  • Lighter colors contain more yellow 

Neutralize underlying tone 

Select the haircolor base directly across the color wheel from the underlying tone at the desired level to create a neutral balance. 

Compliment underlying tone 

Work around the color wheel instead of across. For example a level 7 Golden Red shade has orange underlying tones; colors on either side of orange will increase the intensity of the haircolor.

FAQ

FAQ

COLOR ART FRESH

COLOR ART FRESH

What is the mixing ratio? 

The mixing ratio is 1 : 1. 

Can this color be processed with heat? 

Heat can be used for some services. Please see directions for complete steps and guidelines for processing. 

Can it be applied to wet and dry hair? 

It is recommended to apply to clean, dry hair for most services. Please see directions for complete steps and guidelines for each service. 

Can shades be combined? 

Yes, although each of these shades are true to swatch and stunning on their own, all shades can be combined into custom blends unique to each individual service. 

Does Color Art Fresh contain ammonia? 

No, this system is PPD and ammonia-free.

What is the mixing ratio? 

The mixing ratio is 1 : 1. 

Can this color be processed with heat? 

Heat can be used for some services. Please see directions for complete steps and guidelines for processing. 

Can it be applied to wet and dry hair? 

It is recommended to apply to clean, dry hair for most services. Please see directions for complete steps and guidelines for each service. 

Can shades be combined? 

Yes, although each of these shades are true to swatch and stunning on their own, all shades can be combined into custom blends unique to each individual service. 

Does Color Art Fresh contain ammonia? 

No, this system is PPD and ammonia-free.

Color Art Fresh is an all-in-one, multi-use haircolor system, that combines the best in glossing, toning and gray coverage to instantly enhance one’s natural radiance with gorgeous, glowing color and a fresh, flawless finish.

Color Art Fresh is an all-in-one, multi-use haircolor system, that combines the best in glossing, toning and gray coverage to instantly enhance one’s natural radiance with gorgeous, glowing color and a fresh, flawless finish.

COLOR ART FRESH KITS

COLOR ART FRESH KITS

OPEN STOCK AVAILABLE

OPEN STOCK AVAILABLE

TRY ME KIT (6653) 

USA $15.99

INCLUDES: 

1 HAIR COLOR 2 OZ. 

1 CLEAR 2 OZ. 

2 ACTIVATOR 2 OZ.

TRY ME KIT (6653) 

USA $15.99

INCLUDES: 

1 HAIR COLOR 2 OZ. 

1 CLEAR 2 OZ. 

2 ACTIVATOR 2 OZ.

STARTER KIT (6652) 

USA $69.99

INCLUDES: 

12 HAIR COLORS 2 OZ. 

1 CLEAR 16 OZ. 

1 ACTIVATOR 16 OZ.

1 SCRUPLES APPLICATOR BRUSH 

1 2-SIDED MIXING BOWL 

BROCHURE/ WALL CHART

STARTER KIT (6652) 

USA $69.99

INCLUDES: 

12 HAIR COLORS 2 OZ. 

1 CLEAR 16 OZ. 

1 ACTIVATOR 16 OZ.

1 SCRUPLES APPLICATOR BRUSH 

1 2-SIDED MIXING BOWL 

BROCHURE/ WALL CHART

INTRO KIT (6650) 

USA $199.99

INCLUDES: 

35 HAIR COLORS 2 OZ. 

1 CLEAR 16 OZ. 

1 ACTIVATOR LITER

1 SWATCH BOOK

1 SCRUPLES APPLICATOR BRUSH 

1 2-SIDED MIXING BOWL 

BROCHURE/ WALL CHART

INTRO KIT (6650) 

USA $199.99

INCLUDES: 

35 HAIR COLORS 2 OZ. 

1 CLEAR 16 OZ. 

1 ACTIVATOR LITER

1 SWATCH BOOK

1 SCRUPLES APPLICATOR BRUSH 

1 2-SIDED MIXING BOWL 

BROCHURE/ WALL CHART

some promotions may be subject to availability

some promotions may be subject to availability

Shades included: 9N, 7N, 5N, 7NB, 9GB, 4CB, 9PB, 9V, 9BT, 1BT, WARM BALANCER, COOL BALANCER, AND CLEAR

Shades included: 9N, 7N, 5N, 7NB, 9GB, 4CB, 9PB, 9V, 9BT, 1BT, WARM BALANCER, COOL BALANCER, AND CLEAR

Shades included: 9N, 7N, 5N, 7NB, 9GB, 4CB, 9PB, 9V, 9BT, 1BT, WARM BALANCER, COOL BALANCER, AND CLEAR

Shades included: 9N, 7N, 5N, 7NB, 9GB, 4CB, 9PB, 9V, 9BT, 1BT, WARM BALANCER, COOL BALANCER, AND CLEAR

CUSTOMER PICS

CUSTOMER PICS

Full balayage and toned with 9bt come out beautiful.  She's on thyroid medicine, so her hair was brittle to start with.  I did 15 min after bleach application and felt great! 

Would you have gotten those results with Redken? Not sure yet only first use, but so far I really like it.  I feel the color was more consistent with my finished result. No purple or crazy undertones like Redken.

Lindsey Hicks, Dap Roots Salon

Full balayage and toned with 9bt come out beautiful.  She's on thyroid medicine, so her hair was brittle to start with.  I did 15 min after bleach application and felt great! 

Would you have gotten those results with Redken? Not sure yet only first use, but so far I really like it.  I feel the color was more consistent with my finished result. No purple or crazy undertones like Redken.

Lindsey Hicks, Dap Roots Salon

Balayage I just finished and toned with the Scruples. 9bt again lol I'm going to need more of that one.

Lindsey Hicks, Dap Roots Salon

Balayage I just finished and toned with the Scruples. 9bt again lol I'm going to need more of that one.

Lindsey Hicks, Dap Roots Salon

Balayage toned with 1/2 6+7 N and 1/4 7G

Lindsey Hicks, Dap Roots Salon

Balayage toned with 1/2 6+7 N and 1/4 7G

Lindsey Hicks, Dap Roots Salon