MS Creative Permanent Color

milk_shake® creative permanent colour

GET INSPIRED BY NATURE

new advanced formulation of milk_shake® creative permanent color contains the innovative amino acid complex*: *: a conscious choice to ensure a high quality product and its effective performance on hair, without any compromise

conditioning, cosmetic and protective base to preserve hair integrity, it conditions the stem, protects skin and hair during the colour process

high quality pigments, high purity, stable, concentrated for excellent results: they ensure intensity and beauty of highlights, they guarantee a perfect coverage of grey hair

creative colour and limitless combinations for infinite results

the colour is formulated with the new concept of molar balancing which allow the achievement of more vibrant colours and more intense highlights. Molar balancing avoids the undesired reactions between pigments by preventing the unwanted formation of molecules, thus increasing colour duration.

SLES free formula without the SLES surfactant, studied for a more delicate washing phase

protective UV filter * paraben free formula * pleasant honey fragrance.

milk_shake® creative permanent colour

GET INSPIRED BY NATURE

conditioning, cosmetic and protective base to preserve hair integrity, it conditions the stem, protects skin and hair during the colour process

high quality pigments, high purity, stable, concentrated for excellent results: they ensure intensity and beauty of highlights, they guarantee a perfect coverage of grey hair

creative colour and limitless combinations for infinite results

SLES free formula without the SLES surfactant, studied for a more delicate washing phase

protective UV filter * paraben free formula * pleasant honey fragrance.

Ingredients

The milk_shake creative permanent colour richness is guaranteed in terms of results by special ingredients.

Ingredients

The milk_shake creative permanent colour richness is guaranteed in terms of results by special ingredients.

Milk proteins conditioning action.

A complex of 18 amino acids, derived from wheat and soy that substitute animal-based keratin.

Blueberry extract emollient, hydrating and nourishing.

Natural honey soothing & protective properties for the scalp and conditioning for the hair.

Conditioning and hydrating agents give softness and manageability.

Sunflower oil emollient action, gives manageability.

Shades

The milk_shake colour palette is subdivided into 15 tonal series, a series of ultra-blond (highlift) and 1 neutral (clear). All the nuances that compose the 15 tonal series can be mixed together, allowing the creation of infinite tones. All in an asy to use, international numbering system.

Shades

How to use:

DIAGNOSIS

Make a technical diagnosis establishing:

• the natural level

• the grey hair %

• the hair type: body – porosity – tenacity – density – elasticity

• the desired result

STANDARD PREPARATION: 1+1,5

In a non-metallic bowl, pour 1 part of colour milk_shake® creative permanent colour and add 1,5 part of milk_shake® oxidizing emulsion a 10vol. 3%, 20vol. 6%, 30vol. 9%, 40vol. 12% (i.e.: 50g of cream colourant + 75g of milk_shake® oxidizing emulsion 20vol. 6%).

HIGH LIFTERS PREPARATION: 1+ 2

In a non-metallic bowl, pour 1 part of colour milk_shake® creative permanent colour and add 2 parts of milk_shake® oxidizing emulsion a 40vol. 12% (i.e.: 50g of cream colourant “high lift”+ 100g of milk_shake® oxidizing emulsion 40vol. 12%).

FORMULATION / PROCESSING TIME

To darken - oxidizing emulsion 10vol. 3% - min. 30 min*

For lightening up to maximum 1 level - oxidizing emulsion 10vol. 3% - min. 30 min*

For lightening from 1 to 2 levels - oxidizing emulsion 20vol. 6% - min. 35 min*

For lightening from 2 to 3 levels - oxidizing emulsion 30vol. 9% - min. 40 min*

For lightening from 3 to 4 levels - oxidizing emulsion 40vol. 12% - min. 45 min*

DIAGNOSIS

Make a technical diagnosis establishing:

• the natural level

• the grey hair %

• the hair type: body – porosity – tenacity – density – elasticity

• the desired result

STANDARD PREPARATION: 1+1,5

HIGH LIFTERS PREPARATION: 1+ 2

FORMULATION / PROCESSING TIME

To darken - oxidizing emulsion 10vol. 3% - min. 30 min*

For lightening up to maximum 1 level - oxidizing emulsion 10vol. 3% - min. 30 min*

For lightening from 1 to 2 levels - oxidizing emulsion 20vol. 6% - min. 35 min*

For lightening from 2 to 3 levels - oxidizing emulsion 30vol. 9% - min. 40 min*

For lightening from 3 to 4 levels - oxidizing emulsion 40vol. 12% - min. 45 min*

APPLICATION

Apply milk_shake® color specifics powerful protector on the whole hair outline. Wear gloves and apply the colour on dry, unwashed hair (only if hair is extremely greasy or there is a high quantity of styling products, should you wash it before).

SERVICE TYPE

Colour with nuances with a darker level or with the same level: apply the mixture on the roots, on the lengths and on the ends, leave in 30 minutes.

Lightening colour: apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth; leave in another 30-45 minutes. For the lengths application, it is recommended to use a higher oxidizing power than the one used on the roots, in order to obtain a higher colour intensity and brightness.

Colour with “high lift” series: apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth. Leave in another 45-60 minutes.

Retouch colour: apply the mixture only on the natural re-growth and leave in 30-35 minutes. Then, in order to refresh the colour on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.

Retouch colour with “high lift” series: apply the mixture only on the natural re-growth and leave in 45-60 minutes. To refresh the colour on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.

RINSING

At the end of the recommended processing time, add some warm water and massage the colour for about 2 minutes, then rinse abundantly and apply milk_shake® color specifics acid color sealer, distributing it on the whole hair. Massage for 2 minutes without rinsing and go on with the shampoo with milk_shake® color sealing shampoo, then condition with milk_shake® color sealing conditioner, massage for 2 minutes, rinse and go on with the desired styling.

APPLICATION