WHO SHOULD USE IT

Anyone with fine, skinny, thin, limp hair who wants thick, full hair. Major volume without getting dull hair that looks dehydrated, feels rough, or is weighed down. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives flimsy hair style-holding grip. Safe for color-treated hair and chemically treated hair.

HOW TO USE

Apply after shampooing. Squeeze hair to remove excess moisture, then apply to wet hair. Use fingers (or a wide tooth comb) to work product through to ends. How much you use depends on the length, thickness and health/condition of your hair. Start with one “finger scoop” and apply enough to cover hair from roots to ends. Apply more product as needed. Leave mask on hair for 3 to 5 minutes in the shower, or up to 20-30 for a deep treatment. (There is no problem if you leave the mask on longer- it will auto-stop when your hair strands have reached the saturation point.) There is no need to shampoo after using, simply rinse hair thoroughly. Money Masque benefits and effects last for days and through several shampoos. We recommend using it every 3rd shampoo.

LAB NOTES

It’s a completely different texture than any other mask: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make your hair smoother, but weigh it down and leave it flat.

Money Masque is an inside job: it instantly penetrates hair’s cuticle, and goes deep into the cortex to deliver massive hydration and rich, powerful Mediterranean-derived ingredients:

• Blue Sea Kale: helps bind sulfur with damaged keratin to restore strength and elasticity. Has color-protective antioxidants. Extra fortifying for chemically-processed strands.
• Mediterranean Sea Kelp/Algae Blend: A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. Also chock full of nourishing minerals, vitamins and carbohydrates.
• Hydrolyzed Vegetable Protein Complex: The ideal weightless surface smoother for even superfine hair, it’s a straight-up miracle for bleached, fragile tresses.

FAQS

How does this mask differ from others?

It doesn’t have a thick, heavy texture. Not a cream or a liquid or a paste, it has a unique gelatinous texture because it features a breakthrough delivery system that penetrates rapidly and deeply into the cuticle and the cortex to hydrate and strengthen hair from the inside out.

Can it help damaged hair?

Yes, this mask is strengthening + hydrating. It works from the inside to help restore suppleness, strength and prevent breakage. Ideal for over-processed hair which is porous and dehydrated, and in desperate need of hydrating + moisturizing elements.

How many times do I have to use before I see a difference?

Instantly! You will see and feel a different after the first use. For straight hair, it’ll create an alignment of the hair, soft silky texture and a glossy finish. For curly hair, it’ll create springy, shiny, cohesive curls.

How often should I use it? Can I use it everyday?

Money Masque benefits and effects last for days and through several shampoos. We recommend using it every 3rd shampoo.

How long do results last?

Average results last through at least 3 shampoos.

Does it go on wet or dry hair?

Apply after shampooing. Squeeze hair to remove excess moisture, then apply to wet hair. Use fingers (or a wide tooth comb) to work product through to ends.

How much should I use?

How much you use depends on the length, thickness and health/condition of your hair. Start with one “finger scoop” and apply enough to cover hair from roots to ends. Apply more product as needed.

How/where do I apply?

Apply from roots to ends. Use a wide tooth comb to help distribute evenly. (Do not massage into scalp, this hydrating formula is designed for absorption into hair shafts).

Is it heat-activated?

No heat is needed for benefits, the mask absorbs into your hair as soon as you apply.

How long do I leave it in for?

3 to 5 minutes in the shower, or up to 20-30 for a deep treatment. (There is no problem if you leave the mask on longer- it will auto-stop when your hair strands have reached the saturation point).

Is it a leave-in mask? Do I wash it out?

It is not a leave-in product. But there is no need to shampoo after using, simply rinse it out.

Can I sleep in it overnight?

We do not recommend this mask as an overnight treatment.

Can it be used on all hair types/textures?

Yes, this super hydrating formulas benefits all hair types, from baby fine to very coarse and curly hair.

Is it suitable for fine, thin hair? Will it weigh it down?

Yes, this mask is ideal for fine, thin hair. It penetrates deep into the cortex, and doesn’t leave any weight behind to weigh down hair or make it greasy.

Is it suitable for thick, coarse hair? Is it strong/rich enough?

Yes, intensive hydration helps make this hair type soft, supple and stronger.

Can it be used on curly/wavy hair?

Yes, it’s excellent for curly/wavy hair. Helps prevent frizz, gives curls cohesion so they bundle beautifully, and it doesn’t leave a weight on the hair so curls stay springy.

Can I use other products with it?

After rinsing the masque out, you can apply any products and style as usual.

Is it safe to use on chemically-treated hair?

Yes. This super hydrating formula is an excellent treatment for color-treated or keratin-treated hair, which is usually dehydrated and porous as a result of chemicals. Also, this mask contains color protection properties so your color retains vibrancy for longer.

Is it safe for extensions?

Yes. Money Masque will help keep extensions smooth, static free, aligned and blended in with natural hair.

Does it have a fragrance?

Yes, it has a subtle fresh, clean fragrance.

Is it greasy?

No, it does not contain heavy oils, waxes, and emollients that stay on hair’s surface.

Will it repair/seal split ends?

Yes, this mask temporarily helps seal split ends.

Is it volumizing or thickening product?

This mask delivers intense hydration inside strands, but it is not a thickening or volume

building formula.

Is it a shine-inducing product?

Yes, the mask leaves a thin, imperceptible veil on the exterior of hair that smooths the cuticle layer so hair reflects light (has “shine” properties).

Is it an anti-frizz product?

The mask helps prevent frizz by smoothing the exterior cuticle layer, but its main benefit is filling the interior of the hair with hydration.

How does Money Masque differ from Dream Coat?

The two products are completely different, but ideally compatible if you choose to use both. Money Masque is an “inside job” -a deep penetrating, hydrating treatment (used occasionally instead of a conditioner) that restores suppleness and strength to hair with a massive infusion of moisture and active fortifying ingredients. Dream Coat is a leave-in treatment spray that is activated by blow-dryer heat, and works entirely on hair’s surface, creating a glossy, moisture-resistant “raincoat” that seals out humidity to keep hair smooth and frizz-free for days.

How should I store this hair masque? What is the expiration?

Store at room temperature. Shelf life is 3 years.

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INGREDIENTS

Aqua (Water), Stearyl Alcohol, Cetyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Butylene Glycol, Dicetyldimonium Chloride, Behentrimonium Chloride, Propanediol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Citric Acid, Chlorella Pyrenoidosa Extract, Chondrus Crispus (Carrageenan) Extract, Undaria Pinnatifida Extract, Laminaria Saccharina Extract, Ceteareth-20, Dimethiconol, Phenoxyethanol, PPG-26-Buteth-26, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Crambe Maritima (Blue Sea Kale) Leaf Extract, Fragrance, Chlorphenesin, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Propylene Glycol, Potassium Benzoate, Potassium Sorbate, Disodium EDTA, Benzyl Salicylate, Alpha-isomethyl ionone, CI 42090, CI 60730 FORMULA #205-1

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