Looking for the best hairspray that delivers unbeatable extra strong hold plus keeps hair flawlessly frizz-free?

Meet Texas Hold 'Em, an advanced, high-performance strong hold hairspray from the COLOR WOW IN-HOUSE LAB.  

Engineered with cutting-edge technology and premium ingredients, this powerhouse spray is a sure bet for keeping big volume styles from folding, up-do’s from falling, and curls from drooping. 

According to Color Wow chief chemist Dr. Joe Cincotta:

“Pro stylists, including Chris Appleton, have been asking us to develop a 'next generation hard hold hairspray' with superior high performance results... the kind of spray they could use on celebrity clients for on-stage performances and red carpet appearances, with full confidence that the hairstyle would hold up for the long haul AND that there would be no negative effects on the condition of the hair."

According to Color Wow expert chemist Dr. Joe Cincotta, “Reduced wetness ensures faster 'flash' evaporation of alcohol. Importantly, that means less alcohol is deposited on your hair." 

"Propellant tests conducted with top competitive sprays showed that Texas Hold 'Em deposited up to 50% less alcohol*, making our hairspray gentler than most hard hold formulas, which was one of our key objectives.” 

True to Color Wow’s mission to provide unmatched styling results without compromising  the condition of hair or the vibrancy of color, Texas Hold 'Em provides heat protectant up to 380 degrees to help shield hair. Plus it has UV protection to help prevent damage and color fade. 

Another color-safeguard? Texas Hold 'Em is formulated with unique crystal clear resins that keep hair color from dulling, yellowing or darkening. 

"Our goal was to create a new kind of ‘tough but tender’ spray that could reliably hold any style UP, with none of the downsides of typical hairsprays. And we figured a way to do that with Texas Hold 'Em." 

1. Uniquely Formulated and Calibrated for Minimal Wetness  

Texas Hold 'Em’s formula and actuator were developed to ensure even mist distribution AND to minimize "the wetness factor" during application. 

Unlike conventional sprays that tend to soak the hair (which weighs curls down and makes airy, big volume styles collapse) this fine mist dries in a flash, locking your hair in place so you can sustain the exact look you want all day... and night!  

Beyond preserving the integrity of your freshly styled hair, this breakthrough “less wet” hairspray also protects the quality and condition of your hair – an immutable core value of the Color Wow brand! 

2. Reduced pH for Less Damage

Another reason Texas Hold 'Em is gentler on hair than most hard hold formulas? It has a lower pH level, helping ensure strands are smoother and more resistant to breakage.

3. The Power of Emollients to counteract dehydration, brittleness and flaking 

A fresh (and welcome!) alternative to hard hold hairspray formulas that "glue" strands together or make hair crispy and brittle, Texas Hold 'Em is formulated with a unique blend of emollients.

These moisturizing, conditioning agents help keep hair flexible, not rigid, without compromising long-lasting strong hold.

According to Dr. Joe, “This emollient blend is critical for any hair type that’s damaged, fragile or chemically-treated (color-treated).  Because, if you have delicate hair, and you use a hard hold spray that dries to a stiff, crispy texture, your hair can literally snap when you try to put a comb or brush through it."

"Typical hard-hold sprays that make hair stiff and rigid have another downside: over time, the rigid cast/coating cracks, leaving flaky bits in the hair.” 

"Because Texas Hold Em’s emollients deliver the right amount of flexibility, this hairspray is strong and firm enough to support 'big hair', elaborate updos and heavy curls, but it won’t crack or flake.” 

​

4. Fortifying Bamboo for Stronger Hair, Stronger Hold 

Enriched with fortifying bamboo extract, Texas Hold 'Em helps reinforce hair fibers for greater resilience and reduced breakage. Stronger hair means better styling results, and helps promote optimal hair condition. 

5. Clinically Proven Resistance to Humidity 

Beyond strong structural support for the biggest, voluminous, elaborate “event hair”, Texas Hold 'Em has another major strength; super powered anti-humidity properties.

“We specifically engineered this high-performance hairspray to hold up your hair style when it’s exposed to moisture: that means in gyms, on dance floors (or on red carpets!) as well as in sweltering Texas-style humidity,” ** says Dr. Joe Cincotta.

​

Independent tests conducted on Texas Hold ‘Em confirm its superior anti-frizz performance, demonstrating 82% style retention in high humidity**. 

Celebrity pro stylists go to for hairstyles that hold up:

“Hairspray is probably the most important tool in your hair care arsenal, so choosing one that delivers super-strong reliable hold without compromising your hair quality is critical.  

Texas Hold 'Em is what I need to make sure my clients’ hair holds up, and we don’t have a ‘hairstyle malfunction’ whatever the weather or life throws our way!” says celebrity stylist Chris Appleton, Color Wow Global Creative Director.

​

*Results of internal lab testing. 

**Independent study. Average results recorded after 8 hours in 60% Relative Humidity.